A plan for socially distanced spoken word events in 2021. Nationwide Building Society is taking a poetic approach with its latest campaign which aims to portray it as a supportive voice for what matters … Pay attention, because I am going to explain to you why I think Matt Abbott is a literary genius. He has his audience in mind, but still speaks in his own voice. Laurie and Toby Campion demonstrate that it’s the little things you share that make a friendship. Info. This is Matt Abbott, in person, reciting a poem he could recite at any of his live readings. Sophie McKeand performance, poetry, Uncategorised money, nationwide poets, Poetry. Contemporary short fiction, poetry and more. Everyday People Poem by Paul Adolphus. Change ), You are commenting using your Facebook account. But I see from the earlier posted article that the claims about "calling in the police" are just a bit of social media policing / virtue-signalling by the marketing people at Nationwide. Create a free website or blog at WordPress.com. unexpected love was came my heart's breaks a little unexpected love was came i drowned he said he loves me, i said it too he said i'm not beauty, i started to believe him he said trusting each other is the key, i quiet how to trust I don’t mind the current ones all that much. As Kurt Vonnegut said, every great writer breaks all the rules, except the first one: use the time of a perfect stranger in such a way that he or she will not consider it to have been wasted. robertw@vccp.com, +44 (0) 20 7592 9331 Nationwide advert singing sisters receive death threats and abuse 'It’s one thing not to like an advert, another to threaten to kill the stars of it. Not a poem that promises you £100 for getting a mate to set up a new bank account. The new poem was written and performed by Stephen Morrison-Burke. His poetry is miles better than the doggerel we usually get on advertisements. Nationwide Poetry Advert Nationwide Poem Advert Rat Control Warwickshire, Oxfordshire, Gloucestershire, Worcestershire North Warwickshire Locksmith Free Advertising for Small Business Shipston Website Builder A New What is this voice talking about? I come from a family which ate a huge number of roast dinners, with all the elements, including the gravy, cooked from first principles, but the members of that family mostly disliked each other. Trim - thanks, I actually wrote this over a year ago but it still seems to be valid, Nationwide always use poem in their adverts, and the poems are good but the adverts are not lol I mean what are they trying to sell lol #Nationwide please please please stop your awful adverts they’ve been dire for years, they make me mute the TV or turn over, everyone I know hates them, … Nationwide Building Society is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 106078. 2. The new poem … Laurie, who attended Lamont Drama School until she went to university, is back on our screen in the Nationwide ad sharing her brilliant poem ‘3am Friends’. Nationwide Poetry Adverts: Fixed I really hate these Nationwide poetry adverts, they’re so pleased with themselves. Building the Building Society – A poem by Jo Bell Play video - Building the Building Society – A poem by Jo Bell | Contact 01608 663759 Primary Menu Matt Abbott, 27, from Wakefield, is one of three spoken word artists who feature in the Voices of the People campaign for the Nationwide Building Society. ( Log Out / Jeremiah said: “The Nationwide poem was something that I was thinking about; communication and social media. Very annoying. As the Nationwide adverts using poets continue to cause controversy I thought I’d repost this piece from earlier in the year first published on Sabotage Review. The manner of his delivery is in harmony with the material. Yes, it rhymes, but when was the last time you heard the word, “examine” rhymed with the word, “famine”? Now that I have established that Matt Abbott is a literary genius, I need you to join me in the campaign to INSURE THE HAIR. Tap to unmute. Change ), You are commenting using your Google account. Why might this be important? The poem shows us what happens when every day people help everyday people and is a perfect encapsulation of the Nationwide ethos. Matt Abbott uses a two-syllable rhyme by breaking the rules. What voice is speaking? Matt’s advert was … Are you OK with that? Nationwide has launched the next phase of their Voices campaign with this TV spot, “The Birth of the Building Society”. Hannah's debut poetry collection 'This Dress Has Pockets' is published by Verve Poetry … The performance starts at 7:30pm, and tickets are available from. Nationwide Building Society advert Poetry, Hollie McNish Nationwide Poem Advert Nationwide advert, Hollie Poetry, Nationwide advert poem, poem in the Nationwide advert. Watch later. Ian McMillan, poet and front-man for the Ian McMillan Orchestra. info@vccp.com. Nationwide strips back ads to make 'authentic' connection Nationwide has dispensed with the plinky-plonky music, cutesy children and heroic staff from its previous ad campaign, in favour of a new approach that seeks to connect with customers by featuring "ordinary" poets speak to camera. I believe that Nationwide's goal is to ultimately come up with the most irritating advert known to man. Like most websites, we use cookies. He is also commendably concise. It is a good poem. Her poem 'High Street Romance' is playing across all media, including TV, cinema and radio. Read Paul Adolphus poem:I see people go about their day to day routine Some with a smile on their faces Others looking rather mean. The second is that the image of the roast dinner, used both literally and as a metaphor, over-simplifies and idealises familial relations. He is, along with Rob Reed, supporting me at Cluntergate Community Centre on Saturday 1 October. Daniel Piper is reading his poem for the Nationwide advert campaign SUCCESS: Daniel had built a career for himself in poetry and comedy He said: "If I was in a yoghurt advert … ( Log Out / It is worth bearing in mind that most of Matt’s audiences … This society became Nationwide Building Society, which over 130 years later is still owned by and run for the benefit of its 15 million members. You can tell they’re gunning for winsome, joyous, authentic but they just make me want to give everyone involved a Chinese burn. The poem shows us what happens when every day people help everyday people and is a perfect encapsulation of the Nationwide ethos. Shopping. Nationwide adverts are written so fine, / talking the talk of a walk that's sublime, / no . 1. It passes all of my standard tests of poetry. I know we all hate the Nationwide adverts and rightly so as they are terrible and have been for a few years now, but the girl talking about the stranger buying her something in the cafe is really cute. Change ), ← Throwing Mother In The Skip: Saturday 1 October 2016, Throwing Mother In The Skip: 1 October 2016 →, http://www.wakefieldlitfest.org.uk/events/226-throwing-mother-in-the-skip, Book launch: This New North anthology at Leeds Lit Fest on Wednesday 3 March 2021 8pm, An introduction to the bowling of James Anderson. ( Log Out / Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Copy link. I … It is difficult to express this point without repeating point 1, above. It’s fantastic – it’s recognition for all the hard work I've put in. Published at the web's largest poetry site. Before you start, I have two technical criticisms of this piece, which is an advertisement for Nationwide Building Society. What’s it like to see yourself in the ad, and across Nationwide's brand platforms? “Make it new” – Ezra Pound the American poet believed all writing should aim to do this and this is something I believe poetry should aim to Share. The first is that the D-alliteration is overdone in the first two stanzas. I'm a gay guy but even I think Hannah's words and face can be found on the latest Nationwide Building Society advert! I assume you’ve seen the Flo & Joan Nationwide advert…? http://www.vccp.com/campaign/the-voice-of-the-people/. This time I was asked to write alongside my better half Maria Ferguson, and you can see the ad below. The new poem … I have to be inspired in some way, shape or form. The film was shot on location in Birmingham and features key locations from Birmingham’s industrial history including the Black Country Living Museum and Gas Street Basin.The new film launches on Monday 2nd July, and will run alongside an OOH campaign that goes into more detail on the foundations of Nationwide. Nationwide’s Voices campaign isn’t new – the ad series debuted four years ago during breaks in The X Factor. 3. Keep an eye for it! They were obviously not content with the negativity towards their poem ads and have taken it up a notch. You can confirm our New poem for Nationwide Building Society TV ad | Matt Abbott Poet New poem for Nationwide Building Society TV ad I’ve completed my hat-trick, with another new poem hitting TV screens in the UK for a Nationwide Building Society ad campaign. Voices Nationwide: SugarJ Poet on Face to Face | Nationwide Building Society. Nationwide Poets. Born and raised in Northfield, south Birmingham, Stephen’s talent for writing first came to public attention in 2012 when he was chosen as the city’s youngest poet laureate in its 20 year history. I am sick of hearing myself telling other members of the Black Horse Poets not to use two-syllable rhymes, unless they want to produce a comic effect. He got on television, at the age of 26, in his capacity as a poet, reciting. Aspiring poet Jeremiah Brown, from Addiscombe, was handpicked by Nationwide building society for their 'voices of the people' campaign, which launched last … Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement that started in 1775. ( Log Out / In the very first advert, spoken word artist Hollie McNish recited a poem … Change ), You are commenting using your Twitter account. +44 7803 115339 It is rare that I see someone with the delivery and the material in such harmonious balance. Nationwide is to include ‘building society’ in its brand name for the first time as it looks to “raise its heads” above the rest of the sector and better articulate what makes it different. The collection of poems from our latest TV campaign working with talented poets from across the UK. I go to a great many live poetry events, and I see people with good material and poor delivery, and other people with good delivery and poor material. Nationwide’s poem of the month for January At Nationwide, we believe it’s important that our members speak up for what matters to them. Robert Wills The poem shows us what happens when every day people help everyday people and is a perfect encapsulation of the Nationwide ethos. He passes all those with flying colours. I will now give you five reasons why Matt Abbott is a literary genius. It’s a vital part of building society together. We asked Maria and Matt to record a message to their future selves when hopefully everything will be a bit more normal. 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